Benefits reminders people read: timing, length, and channel
Short, specific reminders work best when each message has one purpose and one clear action.
In this guide · 5 sections
01
Answer three questions quickly
A reminder should answer three questions quickly: what is happening, what the employee needs to do, and when it is due. Put those answers before background detail.
02
A subject line that names the action
Use a subject line that names the action. Inside the message, keep dates in one consistent format and link to one reliable source rather than several competing pages.
03
Choose channels
Choose channels based on how your workforce receives operational information. Office teams may rely on email, while distributed or deskless teams may need an approved mix of text, manager communication, and posted notices.
04
Send reminders at meaningful points
Send reminders at meaningful points, not simply at equal intervals. Opening day, the midpoint, and the final action period each call for a different message.
05
After the campaign, compare
After the campaign, compare the questions and incomplete actions with the messages you sent. Use that evidence to shorten, clarify, or reposition next year's reminders.
